The influence of power and politics in organizations part 1. A nigerian newspaper and online version of the vanguard, a daily publication in nigeria covering nigeria news, niger delta, general national news, politics, business, energy, sports, entertainment. Get free research paper on social media and 2015 presidential election in nigeria. It is my privilege and honour to give the give the keynote speech at the maiden edition of ckn news annual lecture which thematic focus requires us to reflect on the role of the social media in. Pdf the role of social media in enhancing political. Press and politics in nigerias second republic by rahman olalekan olayiwola abstract this paper examines mass media bias in nigerian political communications. The study was anchored on the uses and gratifications theory.
The researcher made a number of recommendations for further study. Understanding the implications of social media usage in. While politics and the process of politicking do not necessarily give rise to the social. Nigeria had her first true test of social media use for political participation during the. Conflict and the role of the media 5 part one part one conflict, the modern world and the media conflict is one of the defining features of the modern world. Drawing on the growing body of work which compares catholic approach with pentecostal mission strategy, the paper examines this distinction, and analyses the approach to the use of the media as a strategy of mission in the catholic archdiocese of jos where catholicism started in northern nigeria. Identify the lessons from social media use for political participation during the 2011 general. Understanding the role of media in economic development christopher j. Examining the relationship between media use and political.
Pdf the relation between media and politics dribrahim. Campaigns in the leadup to elections or other flash points to educate people on how to use social media to. Social media for election communication and monitoring in. It is worth noting that many studies in this area take social media use as the starting point or independent variable, and therefore cannot rule out that some deeper cause political interest, for example is the reason people might engage in sns use in the first place. The changing political dynamics brings out even more critically the need to understand the interplay between the media, as the mirror of social and political freedoms, and politics as the ultimate. Everything you need to know about nigerias social media bill. Media shapes millennial political involvement and engagement. Qualitative research design was used to study eight public relations practitioners. Apr 15, 2020 social media is being used in ways that shape politics, business, world culture, education, careers, innovation, and more. Pdf the role of social media in enhancing political participation. A study pdf by the united nations educational, scientific and cultural organization unesco points out that while the age of social media has impacted the spread of information positively, concerns about its misuse are increasing as little effort is required to generate and spread disinformation.
How social media brought political propaganda into the 21st century. This article shows how digital media have been adopted in the kenyan political discourse and how kenyans used digital media for political discussions during the elections of 20. And, of the 15% of users, 31% are between the ages of 1824 years old. Pdf the use of social media in politics has continued to grow in recent times. The phenomenon usage and dependence on social media in nigeria is appar ent in the. Mar 19, 2015 despite the rapid growth of social platforms, nigeria lags much of the world on internet access and social media usage per capita. Credible elections and the role of social media covenant. The social media innovations that rose to prominence in the 2008 presidential contest became standard practice in the 2010. But below is a list of some key factors that are the root of these problems. Jun 05, 2019 at a time when unity and clarity of vision are needed to maintain the very survival of the species, politics and social media sow discord and put us at risk of extinction.
Youth participation in social media and political attitudes. Social media, political mobilisation and paticipatory politics in nigeria. Thus, the influence of power and politics in organizations presents a political analysis of intraorganizational relations in which power play and politics is normal. In this regard, scholars have widely appreciated and critiqued the impact of social media on political processes and campaign in nigeria. Pdf social media, political mobilisation and paticipatory. The influence of media ownership and control on media agenda. A reflection on social media and its impact on nigeria. Influence of social media on public relations practices in. The media can never be separated from nigerias long walk to democracy. The study has been limited to iree community due to time, geographical structure of nigeria and other logistics since it is very difficult if not impossible to study all the community in oyo state and the research focuses on the impact of broadcast media on economic and social lives of rural women.
Social media as a political platform in nigeria iosr journal. It is the foundation of most of the social problems in nigeria today. To address this current gap in knowledge, undp commissioned rand europe to conduct a study exploring social media use and online radicalisation in africa. Adam smith, writing in 1776, attempted to determine the factors that led to the wealth of nations. Adewale the political economy of a country is pivotal to its economic dynamics as well as its social system. Pdf the study was to establish the number of political parties in nigeria that are registered on the social media, ascertain their followership. The relation between media and politics the role of mass media became indispensable in the 21th century due to a number of factors. Social media and elections in africa, volume 2 challenges and. Introduction social media is a means of interaction among people in which they create, share and exchange information.
It is turning out to be more encompassing and controlling, more totalizing, than earlier media ever was. May 07, 2017 social media data for corporate surveillance. Social media plays key role in nigerian elections al. Feb 08, 2011 the use of social media among nigerian youths.
The roles of the mass media in nigeria politics myschooltrick. Human behaviour mediates the manner in which social media users conduct themselves online and the extent to which their social media presence enjoys a widespread uptake. Oct 25, 2016 in addition to asking about their participation in political discussions on social media generally, the survey also included a series of questions about the composition of users friend networks and the political content they encounter on two specific social media platforms. Discover the lapses in the use of social media for political participation in nigeria during the 2011 general elections.
The role of the mass media in the nigerian electoral process 160 in 1964, the government media. May 05, 2018 the main purpose of this research topic the roles of the mass media in nigeria politics is to highlight the work of the media within the context of nigeria political revolutions. Determine the role social media played in the political participation of nigerians during the 2011 general elections. Nigeria s growing population is a result of a high fertility rate and increasing life expectancy. Media, technologies and the democratisation of political communications. Influence of social media,nigerian youths,aba residents i. He says, social media also play a vital role in sensitising the people to their voting rights and encouraging them to shun bribery and violence. The importance, how to, effect causes relationship, comparison, history, role, solutions are discussed. Influence of social media onpublic relations practices in universities in south east, nigeria. Effects of the social media in the marketing of political candidates in nigeria okolo victor o1, ugonna ikechukwu a2, nebo gerald n3and obikeze chinedum o4 1department of marketing, university of nigeria, nsukka. It argues that ownership of the mass media in nigeria tends to determine. Oct 23, 2017 how social media brought political propaganda into the 21st century.
Qualitative research design was used to study eight public relations. Emerging role of social media in political activism. It is, therefore, worthwhile to put for ward and corroborate literature on the implications of social media. The prospects and challenges of social media in nigerian politics. A new study from pew research claims that 62 percent of people get their news from social media, with 18 percent doing so very often. Nigerian politicians are indeed, gradually taking their campaigns to the social networking sites and other online platforms. Media ownership patterns the ownership of the mass media namely. Youth participation in social media and political attitudes in nigeria dagona, z. This is approved for students in accountancy, business, computer science, economics, engineering, arts. The political, economic and social dynamics of nigeria. We discuss the role of social media in the latest 2015 nigerian elections, and how twitter was used by citizens to guard against government manipulation of the vote. Nigerian youths, social media and the general elections. By agha egwu inya resume this study examined the influence of social media on public relations practices in universities in southeast nigeria. The uses and abuses of social media in africa democracy.
In addition to asking about their participation in political discussions on social media generally, the survey also included a series of questions about the composition of users friend networks and the political content they encounter on two specific social media platforms. Politics and social media may be the death of us all, just as. As social media permeates different aspects of elections, it is ostensibly. This study examines the experiment of social media use for political participation in nigeria. How social media brought political propaganda into the. Nigeria had the first real test of social media use for political participation during the 2011general elections. Facebook, which is the most popular social media platform by a. Findings show that the use social media has grossly affected. Pdf the prospects and challenges of social media in. The influence of media ownership and control on media. Negative social media content can increase violence behavior of youths resident in aba. Pdf the prospects and challenges of social media in nigerian. A copy of the controversial social media bill photo politics nairaland.
Marketplace techs molly wood spoke with wendy schiller, a. Twitter use in virginia by julia caplan 7 is a 3% increase from august 2011. Nigeria had the first real test of social media use for political participation during the 2011 general elections. The use of social media in politics has continued to grow in recent times. Global journal of arts humanities and social sciences vol. Citizens are increasingly turning to social media platforms to follow election news and developments. Analysis of new media and political information management interface for electoral participation in nigeria appraises the use of new media and political information management in the conduct of political activities especially during elections.
Politics is the capacity for power acquisition and its application for governance of. The presidential campaign is becoming just another socialmedia stream, its swift and shallow current intertwining with all the other streams that flow through peoples devices. Facebook is very common stage now days as well as very significant platform of social media. Nov 28, 2019 everything you need to know about nigerias social media bill and what you can do about it emmanuel paul november 28, 2019 over the past few weeks, the internet has been abuzz with stories and reactions to the proposed bill by the nigerian senate to place restrictions on social media and nigerias internet space. It was promulgated during the military regime of major general buhari which did not take kindly to press criticisms. As a nation, nigeria has encountered numerous tribulations and crises through her turbulent years of. How social media brought political propaganda into the 21st. This study examines the experiment of social media use for political participation in the country during the 2011 general elections. Identify the lessons from social media use for political participation during the 2011. The research adopted the descriptive survey design. There are many factors that lead to the social problems in nigeria today. People spend their time online on these networks discussing, sharing and experimenting. Mass media and political culture in nigeria kenneth asor tsebee department of mass communication benue state university, makurdi, benue state, nigeria. In western discourse, digital media in african countries are often associated with the socalled digital divide.
Introduction the question of what factors lead to economic development has been at the center of economics for over two centuries. A reflection on social media and its impact on nigeria the. Strategies for political marketing on social media vanguard. It was an effective tool in the hands of the proponents of democracy, to mobilize the ragtag and the bobtail against the smoking guns of the military to return them to their natural habitat. The political culture in nigeria is characterized by intolerance, intimidation, thuggery, assassination, bitterness, apathy, indolence, money and ethnic politics. The role of social media in voter sensitization in nigeria. In recent years, we have also seen how new media can play an important role in social change and political mobilization, with the 2011 arab uprisings and thensenator barack obamas 2008 presidential campaign as salient examples. How social media can enhance political campaigns campaign digital marketing political parties across the globe are learning that along with advertising on traditional mediums such as television and newspapers, they must invest in digital marketing if they want to compete with their rival parties. Since the end of the cold war there have been countless conflicts that have involved the deaths of millions of people and the suffering and displacement of millions more. Department of general and applied psychology, faculty of social sciences, university of jos, jos, nigeria email.
Social media is a form of digital media which provides a place for political marketers to create a political marketplace where candidates, government officials, and political parties can use social media to drive public opinion in the desired direction. Pdf social media, political mobilisation and paticipatory politics in. Ayodele department of mass communication olabisi onabanjo university agoiwoye, ogun state nigeria. Thus, it will be wide of the mark to say that role of social media in politics in nigeria has been inevitable over the years, but in 2015 social media attained a major feat based on the number of online interaction, online communications, numbers of usergenerated content infographics, videos, gifs, articles and how social media twitter, facebook, instagram was used so effectively by. As a developing country, nigeria must embrace this platform in other to ensure greater. Further, some researchers see sns use as a form of participation and engagement in and of itself, helping. Conference paper pdf available june 2018 with 3,803 reads. Role of social media in indian politics digital vidya.
Social media is the place for consuming political news. Social media as tools for political views expressed in the visuals. A copy of the controversial social media bill photo. The media, development communication, and governance in. The paper analyses the role of social media with reference to twitter as a tool for political mobilisation considering the forthcoming general elections in nigeria. Despite the growing number of studies concerning the role of social media in elections, little attention has been paid to africas largest democracy nigeria. The population of the study comprises of the masses i. For decades, the country was a british colony until 1960 when it gain independence and because a federal republic in 1963. Mass media and christian evangelisation in the digital age.
The study which intends to talk about the nigeria people, will also present us the geographical spread, tribes, customs and traditions and the diverse social. In nigeria, and just like most other parts of the world, social media is playing vital role. Pdf use of social media by political parties in nigeria. This study titled the impact of social media on university of ilorin undergraduates level of political participation in the 2019 nigeria general elections. This study is an indepth analysis of 2014 elections. Adaja phd department of mass communication olabisi onabanjo university agoiwoye, ogun state nigeria felix a. How social media is ruining politics politico magazine. Yomi kazeem, a lagosbased writer of politics, entrepreneurship, and sports business, joins the podcast to share his insights on social media s impact on politics in nigeria. Now, there are some main podiums of social media which are facebook and twitter.
The influence of the social media on the nigerian youths. How social media can enhance political campaigns online. Findings show that the use social media has grossly affected the participation of individual in the day to day political process. Social media, politics and governance nigerian pilot news. African national governmental strategies address the use of social media by terrorist groups both inside and outside the region to support their strategic and tactical aims. The influence of media ownership and control on media agenda setting in nigeria international journal of humanities social sciences and education ijhsse page 38 3. The role of the mass media in the nigerian electoral process.
We have written about this under the list of social problems. As a result of this, the ingredients of democracy have not been able to thrive after many years of political independence in nigeria. Press and politics in nigeria s second republic by rahman olalekan olayiwola abstract this paper examines mass media bias in nigerian political communications. How digital media are influencing politics and political. Hadiza wada department of mass communication abu, zaria. With increased access to and consumption of information across interactive new media, it is not hard to see why youths depend on social media for uptotheminute coverage of political events. Jun 22, 2016 millennials are getting older and their interest in politics and social issues is on the rise.
The african ejournals project has digitized full text of. Social media as an upcoming tool for political marketing. Role of social media in economic, political and social development of. The role of social media in enhancing political participation. It is estimated that by 2050, nigeria will be the third most populous nation in the world. Given the likely presence of social media in future elections in nigeria and elsewhere, social media clearly provides an excellent opportunity for citizens to contribute to election monitoring. Ghana intended to shut down access to social media during elections last december a decision subsequently rescinded and amidst celebrations of president john magufulis zeal for reform in tanzania have been a number of prosecutions under strict cybercrime laws that critics allege impinge on the freedom of speech. Based on the arguments, it is concluded that social media platforms have fundamentally aided political communication in nigeria 2. Social media is the place for consuming political news and knowledge for the majority of. The election study about social media and politics is very much diversified.
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